Creating the new visual identity
for german photographer
„create maximum visual impact
combined with a smoothrunning site.“
One particular feature of the website is the unique user concept which has been derived from a jog dial. Using a mouse, the user turns a virtual wheel, which scrolls through a horizontal overview picture by picture.The interface is clearly arranged in the background to leave sufficient space for the slideshow presentation. The last picture selected automatically fills the background.
The project wasn’t originally conceived as a brand identity, it all started with the task to create a new website for Harry. With no special provisions „just do what yourself would like“ he said. And it became a deep collaboration with my friend Will, an english Art Director.
I defined the strategy, vision, user interface design and the digital development process.
Agency: permanent. Wirtschaftsförderung
Client: Harry Vorsteher