THE FIVE CAMPAIGNS
FOR GERMAN BRAND - MMX-GERMANY.
MMX speaks the language of a new generation of men, bringing this spirit into each collection-campaign was the goal.
Emotional, classy and always sophisticated.
"The MMX concept stands for the production of trousers and a collection which skillfully combines modern design with fine craftsmanship."
„The MMX collection uses exclusive fabrics from the best German weaving mills and the best Italian weaving mills including Loro Piana and Ermenegildo Zenga.“
"The MMX concept stands for the production of trousers and a collection
which skillfully combines modern design with fine craftsmanship."
"MMX involves the continuation of a success story
and concerns no less than the re-interpretation of the perfect trousers."
Each campaign tells it´s own story and follows it´s very own rhythm, always with a great sense of style and design. The result: lookbooks, image books, stylebooks, videos, poster, ad´s, booth, …
"On this project I worked as creative director / art director and was responsible for the general concept, visual strategy and lead design. I love to work on project like this. The close collaboration to the client is the key for a successful result and an always highly motivated team with their inspirations into this project.”
Agency: permanent. Wirtschaftsförderung